About Us
With years of experience in the cosmetics field, Perry is a modern cosmetics brand proudly developed under Dr. Chabrawichi, a renowned company founded in 1979 with decades of expertise in the cosmetics industry.
Backed by our own fully equipped factory and laboratories, every Perry product is developed, tested, and manufactured under strict quality and safety standards. All our raw materials are carefully sourced and imported from abroad, ensuring high-grade formulations that meet international benchmarks. Our products are FDA approved and ISO certified, reflecting our commitment to quality, safety, and performance.
We combine trusted heritage with contemporary design and innovation, creating products that feel effortless, confident, and made for everyday beauty.
Perry represents the next chapter — where experience meets modern beauty.
Our story
Developed under the legacy of Dr. Chabrawichi, a trusted name in cosmetics since 1979, Perry is backed by in-house factories, advanced laboratories, and internationally sourced raw materials. Every product is formulated, tested, and produced under strict quality standards, holding FDA and ISO approvals.
Our values
We are committed to uncompromising quality at every stage. From imported raw materials to in-house manufacturing and laboratory testing, each product is created to meet international safety and performance standards.
Innovation is at the core of our formulations and designs. We continuously evolve—blending proven expertise with modern techniques to create products that feel current, effective, and thoughtfully developed.
We believe beauty is a form of confidence and self-expression. Perry is designed to empower individuals to feel comfortable, confident, and authentically themselves—every day.
Meet the Founder
Founder & CEO
Perry is led by Perihan El Reedy, whose vision is shaped by a lifelong exposure to building brands with purpose and scale.
Inspired by both heritage and modern creativity, Perihan set out to transform years of cosmetics expertise into a brand that feels current, expressive, and deeply personal. Her approach blends discipline with emotion—creating beauty that is not only trusted, but felt.
Under her leadership, Perry stands as a bridge between legacy and the future of beauty.
